Privacy Policy & GDPR

General Information

The use of the web pages and services provided to the visitor/user by the website mybrand.shoes, owned by "HYPEPEAK E.E." (hereinafter "the company"), requires your unconditional agreement with this Privacy Policy. Therefore, the visitor/user must carefully read the contents of this page before using the services. If they do not agree, they must leave the website and NOT make use of its services and content.

This Privacy Policy may change from time to time according to legislation or developments in the industry. We will not explicitly inform users of these changes. We recommend checking this page periodically for any updates. Continued use of the mybrand.shoes website, even after changes, implies your unconditional acceptance of these terms.

Personal Data Protection

We collect and process personal data only when it is absolutely necessary. We will never sell, rent, distribute, or disclose your personal data in any way.

If you are under 16 years old, YOU MUST have your parents' consent before using the services of this website.

Applicable Legislation

The processing of personal data is carried out in accordance with:

the General Data Protection Regulation (GDPR 2016/679),
any specific national and European legislation for certain sectors,
current Greek legislation for the protection of personal data and privacy in electronic communications (Law 3471/2006),
the decisions of the Hellenic Data Protection Authority (HDPA).

Alongside our internal IT systems, the website complies with:

the EU Data Protection Directive of 1995 (DPD),
the EU General Data Protection Regulation of 2018 (GDPR).

Personal Information Collected

Traffic monitoring: Using Google Analytics, anonymous data such as geographic location, device type, browser, operating system, and IP are collected. Google acts as a third-party data processor and complies with the law.
Contact forms and email: Data is sent via email using a secure TLS protocol and is not stored in internal systems or shared with third parties.
Newsletter: Your email address is stored only on the Shyita Newsletter platform for as long as the service is provided or until you unsubscribe via the corresponding link.

Cookies

What are cookies: Small text files stored in your browser that help improve the user experience.

Types of cookies:

Session cookies (deleted when the browser is closed)
Persistent cookies (stored for longer periods)
First-party cookies (set by the site you visit)
Third-party cookies (set by external services such as social networks or video providers)

Use of cookies on our website:

Google Analytics: For analyzing website traffic. Anonymous data, no identification.
Video providers: May place cookies when you view embedded videos.
Social media: Cookies used for \"Share\" functionality.

Managing cookies: If you disable cookies, some website features may not be available. For more information visit www.aboutcookies.org

Security

All communication is encrypted and transferred via HTTPS protocol (SSL).

Third-Party Data Processors

We use selected external service providers (e.g., Google, Shyita Newsletter) that comply with European data protection laws.

Data Breaches

In the event of a data breach, we will notify the relevant authorities and affected individuals within 72 hours, provided identifiable personal data has been compromised.